Thursday, 7 May 2009

The empire strikes back?

"The current days of the internet will soon be over." That was the bold declaration from Rupert Murdoch this week. Speaking at a briefing for analysts and reporters the News Corporation boss said he expected to begin charging for access to the company's newspaper websites within the year. Subscriptions to News Corp's Wall Street Journal web offering are apparently booming. "That it is possible to charge for content on the web is obvious from the Wall Street Journal's experience," said Murdoch.

Like all media businesses News Corp has been hit by tumbling advertising revenues. But the media mogul was upbeat about prospects: "There are encouraging signs in some of our businesses that the days of precipitous declines are done, and things are beginning to look healthier."

Could the man who led the charge against hot metal and traditional print working practices be about to spearhead a counter revolution in web economics?


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